Oppo Find X10 Max Costs €1,799

European smartphone prices have climbed to levels that mirror foldable devices. Oppo has now set the price for its Find X10 Pro Max at €1,799. This figure places the standard Android flagship in direct competition with premium folding phones.

A reviewer from 9to5Google tested the device for several weeks. They reported that the phone performs well and features excellent cameras and battery life. The hardware is powered by a MediaTek processor. The reviewer stated that buyers would be satisfied with the performance, but the cost remains a major sticking point.

The €1,799 tag is only €200 less than the Samsung Galaxy Z Fold 8. That Samsung model costs €1,999 in Europe. The price gap between a straight-screen phone and a complex foldable has narrowed significantly. The reviewer noted that this price point is hard to believe for a non-foldable handset.

Critics on Reddit have compared the cost to the iPhone 18 Pro Max. They pointed out that the two devices now match in price. Some users argued that prices in certain regions are disproportionately high. Others noted that the previous generation, the Find X9 Ultra, is still available for a lower cost. The reviewer agreed with these observations.

Older models offer a compelling alternative. The Find X9 Pro is currently available in Europe for roughly €1,000. Commenters observed that this previous flagship includes more memory and a larger battery. It costs hundreds of euros less than the new X10 Pro Max. The reviewer suggested that the Find X9 Ultra or Pro might be the better deal for many shoppers.

The high price is not unique to Oppo. The Samsung Galaxy S26 Ultra costs €1,769 in Europe. Xiaomi is also rumored to face similar pricing pressures. The industry attributes these increases to the state of the tech market. Specifically, high demand for memory from AI companies is driving costs. The article refers to this situation as "RAMageddon."

Some buyers in the UK have found promotional offers to reduce the cost. These deals do not change the base price of the device. The market remains expensive for premium Android options. The Find X10 Pro Max stands as a high-performance phone with a price that rivals the most expensive iPhones and Samsung foldables.