Tariffs push Halloween costs to $115

Americans plan to spend an average of $115.14 per person on Halloween this year, according to a survey by the National Retail Federation. The organization projects total spending will reach $13.5 billion for the holiday.

This figure represents a slight increase from 2025, when spending totaled $13.1 billion. The NRF estimates that 74% of U.S. residents intend to celebrate the holiday this year.

Spending is concentrated in three main categories. Shoppers expect to pay $37.32 on costumes, $36.61 on decorations, and $34.79 on candy. Nationwide, candy will account for $4.1 billion in sales, while costumes and decorations are projected to generate $4.4 billion and $4.3 billion, respectively.

Rising prices are a primary concern for consumers. The NRF survey found that 79% of respondents believe tariffs will raise the cost of Halloween products. Allison Zeller, vice president of industry and consumer information at the NRF, noted that consumers are prioritizing affordability while still planning to celebrate.

In response to higher costs, 34% of surveyed consumers said they plan to use reusable items. Another 31% intend to compare prices across retailers, and 26% plan to use coupons or look for special offers.

Christophe Waggoner, founder of October’s Child, told AARP that a simple costume in a large retail store typically costs between $30 and $40. For families with multiple children, avoiding the purchase of two new costumes could save between $60 and $80 based on that price range.

Shoppers are also advised to check unit prices for candy. Kimberly Palmer, a spokesperson for NerdWallet, explained that prices tend to drop closer to October 31, but selection decreases. She noted that waiting for lower prices comes with the risk of fewer options available.

The FDA recommends discarding candy with broken wrappers, small holes, discoloration, or signs of tampering. Parents are advised to check labels for allergens before allowing children to eat the treats.

Regarding decorations, 73% of consumers reported reusing at least half of their items from previous years. The NRF data also showed that 52% of people reuse at least half of their costume pieces.

Free public events are scheduled for the holiday weekend. The New York City Department of Transportation announced more than 180 trick-or-treat streets across the five boroughs. NYC Parks also planned cost-free celebrations in Brooklyn, Queens, the Bronx, Manhattan, and Staten Island. In New Jersey, the State Museum will hold its Halloween Spooktacular on Saturday, October 31, from 10:00 a.m. to 2:00 p.m., featuring a parade, games, and crafts.